In order to find the best digital marketing agency, 1st, we need to understand “what is electronic marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business? ” – that ought to be the purpose of any marketing.
Just what Digital Marketing Agency?
The book definition of Digital marketing is the marketing and advertising of products or services using digital technology, mainly on the internet, but also including cell phones, display advertising, and any other electronic medium. So simple to summarise in a single sentence, yet it can be a complicated process to get right and to ensure that all your digital marketing is working together, not as silo activities. This is where the knowledge and experience of the best digital advertising agencies can be hugely beneficial.
Traditional advertising, newspapers and paper web directories, such as Yellow Pages, are increasingly much less effective for businesses. Whilst a couple of years ago people would go to a computer to search for a product or service, these days people are connected to the internet all day, every day and “live online”. Looking for info, a product or service is as quick and simple as searching on a laptop or computer at your workplace or picking up their mobile phone or tablet. Digital marketing targets getting your information, products and services in front of individuals when they are looking online. The best digital agencies understand the buying process of your own products and services and ensure that your information is usually prominent to the potential customer at the appropriate time. In the digital marketing entire world, the various stages of the buying process i. e. research, consideration and buy are called “micro-moments” and the very best electronic marketing agency will present the relevant info, service or product at the targeted time in the particular buying process.
Whilst some electronic marketing agencies will also create and manage traditional advertising or company marketing, such as newspaper advertising, specialist digital marketing agencies will focus on online marketing as opposed to “marketing companies” who also commonly concentrate on TV, radio and print marketing.
Regardless if your business will be business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing and advertising agencies will manage all of the electronic advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and improves profit levels. Digital marketing will benefit your business and answers problem “how do I get more leads with regard to my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down right into a number of important features and providers:
Search engine optimisation, most commonly close to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.
Regardless if your website is e-Commerce or offering services it will drive leads plus sales into your business if it is discovered for the search terms people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and knowledge of how Google reads your website. Exactly what messages and information you want Search engines to read for a webpage or website and knowing where to place that will information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search engine results.
SEO works best when the proven ways of obtaining rankings are applied along with latest trends that are driving visitors. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone customers are adding “near me” for their search query i. e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.
Although SEO can be a stand-alone service, it is most effective whenever combined with PPC, social media and popularity marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or even “online advertising” is where you position advertising campaigns at the top of the search results for particular search terms. These search terms can be the terms people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.
Although your advert, depending on your budget, can be demonstrated every time a search is made, you only pay when an internet user clicks on the advert and is taken to your website or even calls you direct from the search engine results page meaning you only pay once you get a click from a potential customer hence the name for this form of marketing associated with Pay Per Click (often abbreviated to PPC).
How much you pay for each click on is determined by a few factors.
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The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your site that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the particular less you pay per click and less you pay per lead into your business.
In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, nevertheless , you will not want to miss the smaller, though considerable potential for customers from search engines like google like Microsoft’s Bing platform, and a small part of the budget should be invested in other search engines. Also, the very best PAY PER CLICK management companies will also discuss growing your PPC budget over an amount of campaigns aimed at different parts of the customer journey. A small part of the budget should be invested in the research stage of the buying process when people are using broad search terms to get information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the spending budget when potential customers are using search terms straight related to making a purchase and lastly, a small portion of the budget to re-market (show your own advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously promoted too.
The best PPC Agency would have been a Google Premier Partner. A Search engines Premier Partner status indicates the fact that company has a proven track record within delivering high-quality campaigns, which produce good competitive/low CPC’s and provide high and positive ROI’s. The most effective PPC agency will have a robust PPC management process in place to rapidly react and capitalise on modifications in our PPC campaigns of your competitors.
In contrast to SEO, that can take some time to be completely effective, Pay Per Click is instant in the fact that as soon as your campaigns are usually live they can be generating leads for the business.
PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a decreased “cost per click” meaning you obtain more leads for your budget.
Social internet marketing
Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to 42 MILLION by 2020. Whether or not your business sells to consumers or other businesses, your potential customers take Facebook and using it often.
Facebook is excellent at raising awareness during the clients “research” stage, reminding them of the services or products during the “consideration” stage plus putting your specific products in front of customers at the “buying” stage. With this kind of large audience and the flexibility to focus on customers throughout the buying process, Facebook can be a good avenue to generate potential clients and sales and to deliver an excellent return on investment.
A good digital marketing company will have a proven track record in providing highly effective Facebook advertising campaigns. The very best electronic marketing agencies will be able to demonstrate the particular conversion rate and cost per lead of your social media marketing.
Again, social internet marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEARCH ENGINE OPTIMIZATION and/or PPC. When a potential customer trips your website their computer is designated as having visited. This then allows you to target the user of that personal computer, who has shown an interest in your products or services.
When considering making a purchase, any customer will scour the internet to find feedback and reviews from prior customers. Your online marketing and sales can live or die by the evaluations for your business, services or products. Ensuring that reviews that are positive are easy to find and that any adverse feedback is managed well, can be a huge benefit to your conversion rate.
Digital marketing companies call this “reputation management” or “online popularity management” however , in reality, it is generating systems to generate customer reviews plus customer feedback ensuing positive customer satisfaction will be captured and easy to find for customers.
Many businesses are concerned with allowing the public the ability to openly provide feedback. You can not please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your company they will find a platform to do so and there are 1000’s of platforms to pick from. It is better to have control of where customers are encouraged to leave a review. Secondly, an unhealthy or bad review, if handled well, can be a positive for your business. Engaging with a bad review illustrates that you care about feedback and consequently, you care about your customers. One properly managed bad review can be as great for your business ten good reviews.